Why Malawi?

Why Malawi?

As many of you have realised, Malawi is not the most traditional holiday destination. I will use this post to talk a little bit about the company I worked for and why we were situated in Malawi.

The name of the company I worked for is called Project Everest. They are a social enterprise, which means they take aspects of a traditional business and charity model to create a sustainable business practice that provides much needed goods and services.

Project Everest operates in multiple countries with Malawi being the newest addition to this suite. The business model relies upon University students to make up the largest portion of the labour, while offering an invaluable leadership and practical business experience.

The reason why Project Everest chose to expand to Malawi was basically the fire need for assistance as well as the relative safety of the country. As mentioned in previous blog posts, Malawi is simultaneously ranked as the happiest yet poorest country in Africa which made it an ideal candidate for expansion in both replicating existing, proven business models as well as developing new strategies and business opportunities unique to Malawi with the potential to scale up into other Project Everest project countries.

In following blog posts I will go through my day to day life while living in country and some of the key processes involved in creating a small business operation from the ground up in a developing nation.

(in the photo above, you can see a black troop carrier at the bottom of the image. The military presence in Malawi was quite high, along with private security firms)